The ideal mode(s) of market entry with supporting justification(s)
You are an international marketing consultancy and have been asked by a client to find a potential country and develop a new market presence there. You are expected to write a report on the following element:
You are an international marketing consultancy and have been asked by a client to find a potential country and develop a new market presence there. You are expected to write a report on the following element:
“The ideal mode(s) of market entry with supporting justification(s)”
Please note you are not expected to cover the whole marketing mix or more complex aspects like price/positioning and distribution channel mixes
Company: Net-a-porter – www.net-a-porter.com
Notes
2) You are allowed to contact these companies for further information if you so wish. Please record any information provided in your appendices
3) Most of the 10 options provided above are internationalising companies or have the
potential to enter international markets. They all have focused product portfolios and most are small to medium sized companies.
4)For some online companies, shipping overseas from the origin country (E.g. net-a-porter)
is not international market entry. To achieve real market presence in some other countries would require dedicated operations in that international territory.
Please bear this in mind
Company: Net-a-porter – www.net-a-porter.com
Notes
2) You are allowed to contact these companies for further information if you so wish. Please record any information provided in your appendices
3) Most of the 10 options provided above are internationalising companies or have the
potential to enter international markets. They all have focused product portfolios and most are small to medium sized companies.
4)For some online companies, shipping overseas from the origin country (E.g. net-a-porter)
is not international market entry. To achieve real market presence in some other countries would require dedicated operations in that international territory.
Please bear this in mind
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